Tom Peters - American guru for Bosses

Tom Peters: American guru for bosses or How to Build Your Personal Brand

Our reporter visited the workshop of Tom Peters - American and revolutionary management guru. In his books and speeches, he calls about the destruction and interruption of canons and pointless bureaucracy, about the rethinking the accepted norms of business, about the releasing of the severity of the routine, about the business-creative. This person is selfmademan – he is the mighty orator and the true artist. His royalties, which is rumored , to make $ 70,000 for the 4-hour performance (!)

Stockholm Economics School idolizes Tom Peters as a preacher of the new doctrine - "experiential marketing." November 17, 2012 passed his workshop -show in Moscow, where he was taken for the first time, and where, of course, going to all the elite of our small businesses and ambitious students (the big fish are not needed such statements - they have in Russia, the other "management"  http:/ / rospil.info &   other teachers).

And, of course, jealous domestic business coaches who go up to the magic of fees, which are Peters and Brian Tracy hampered by the fact that Russia has agreed to pay $ 500 just for the performances of pop stars such as Madonna and Rammstein, but not for a business lecture as if they were great "set." "Girl" of the Russian  coaching Great business was not yet ripe...

                                Peters reads "Arguments and Facts".

 Listen guru:

Recently, I realized who can spoke just as passionately as I do. This Nikita Khrushchev. I used to think himself a disciple of Fidel Castro, who can talk up to 6 hours without a break.

Peters spoke really long and very artistic. Just he did not knock by the shoe on the desk. He run around the stage, wave his arms (each gesture, intonation, pauses are carefully producing - that's what the School!). He sprinkled with jokes and tales. As Brian Tracy, who does not get out from Russia recently, he acted like an American preacher, just he did not  cry "Hallelujah", but the chorus of thick black women does not sing. Following Peters, rushing translator Ivan Komarov run on the stage, it should be noted, he translated it for at least artistically, reproducing not only the meaning but also the tone.

As aptly said Fazil Iskander, "Where is the line separating the artistry of quackery?"

Business schools are working hard to make the simple complicated. We have a very big and very dangerous competitor - China. Fortunately, the Chinese also began to open a business school.

Head coffee-shop chain "Starbucks" personally visited 25 of its stores in a week. He wants to know whether the enthusiasm shine behalf of the staff? It's more reliable than reports of managers.

Comments: Russia coffee "Starbucks", according to statistics, too love by the "advanced" students of economic and humanitarian (the Branded) universities. Although the coffee at McDonald's is also delicious and wi-fi is the same stable. All things in Russia is not so in America. Russian young bartenders (as opposed to Asian) more lazy and incurious ... National features of Russian business.

Who from you study mathematics? All of you? Everyone knows what a square root? That's it! 

How many of you took in your work at least once a square root? No one!

Everyone remembers the Copernican and that he had a problem with the Pope. No one remembers the name of the Pope.

If you hire a boring people - you are waiting for the results of boring.

Everyone says, "Strategy, strategy, strategy, strategy, strategy." No one knows how to implement. Less talk, more do. Do something.

Comments: What is this if not commonplace? Many, I think, do not mind the ticket price, but still ...

Did you learn anything new from the oral presentation of Tom Peters?

And expect to learn? The show is a show. We will read his book.